Simon’s joke book brings a smile to dementia charity

Simon Gibson ANL-140429-154159001
Simon Gibson ANL-140429-154159001

A joke book written by a Newmarket businessman to coincide with April Fool’s Day, was being sold in Burwell on Saturday to raise money for Alzheimer’s Research UK.

Simon Gibson, who lives in the village and is a director of Newmarket-based financial planning specialists Atkinson Bolton Consulting, began supporting Cambridgeshire-based national charity Alzheimer’s Research UK four years ago after a close family member was diagnosed with Alzheimer’s disease.

“My family has been touched by Alzheimer’s disease and it’s opened my eyes to the dreadful lack of funding for research to find the new treatments so urgently needed. If A Joke a Day can bring a smile to people’s faces and help Alzheimer’s Research UK bring hope to everyone living with dementia then I’ll be

a happy man. All the proceeds from book sales will be donated to the charity.”

Simon has already raised thousands of pounds for the charity including securing a grant of £6,100 from the Million Dollar Round Table Foundation.

Last year he sponsored a race at Newmarket’s July course in honour of the charity’s dementia research. This year’s Alzheimer’s Research UK charity race day will be on August 2.

A Joke a Day is £10 and can be ordered online through Amazon at or through Stellar Books at