Purple wristbands will be adorning the wrists of clubbers in Newmarket thanks to a new charity initiative by a town nightclub.
De Niro’s manager Peter Crotty has launched a fundraising campaign for Action for Addenbrooke’s, a charity which aims to improve care for patients at Addenbrooke’s Hospital and the Rosie Hospital, both in Cambridge.
Mr Crotty said: “I have had a lot of dealings with the hospital and I wanted to do something to be able to give a lot back.
“We came up with the idea of the wristbands and all money they raise will go to Action for Addenbrooke’s.”
Wristbands cost £2 and are available to buy from De Niro’s in High Street, which will give a £1 discount for entry into the nightclub for anyone wearing one.
Shops, eateries and businesses in the town and across East Anglia will also be selling the wristbands.
Anyone who would like to stock the wristbands can call 01638 660031.