A nationwide Think Digital campaign has been launched across Johnston Press – parent company of the Journal – to encourage small companies to bolster their businesses by advertising online.
The initiative aims to promote the power of digital to small and medium enterprises (SMEs) who may have traditionally only advertised in print or who are baffled by the online opportunities available to them. A study by the advertising association, Advertising Pays 2, suggests that for every £1 spent on advertising, a SME’s turnover will grow by around eight times that of a larger company. And those who advertise online and engage in social media are far more likely to see an increase in customer loyalty.
“Digital advertising and harnessing the power of social media to promote their business can, for many SMEs, feel daunting but it can be the perfect way to broaden their reach and give them the ability to really engage with their audience,” said Neil Jones, Johnston Press’ Chief Commercial Officer.
Think Digital runs throughout June. To find out how we can help your small business contact our advertisment manager Jamie Brodie on 01284 757898.