Aldi forced to rename ‘rape yellow’ paint after complaints from sexual assault victim

The rape yellow paint that Aldi has been forced to rename

The rape yellow paint that Aldi has been forced to rename

8
Have your say

Discount supermarket giant Aldi has been forced to change the name of one of its paint colours after complaints from a sexual assault victim.

“Rape yellow” paint caused an Aldi customer to become “furious and upset” when she saw it in a store, it has been widely reported.

The glossy paint, which costs £4.99, is listed online as rapeseed yellow. But in stores the name has been abbreviated on the tins.

Aldi said the colour is widely referred to as rape yellow in the industry, which refers to rapeseed, where the colour comes from.

In a statement the budget supermarket chain said: “This paint is a colour widely referred to in the industry as ‘RAL 1021 Rape Yellow’ which refers to rapeseed.

“The colour name will be altered to rapeseed yellow for all future production of this paint.”