The marketing drive to attract visitors to the QIPCO Guineas Festival at Newmarket Racecourses, that resulted in the largest attendance for seven years, has been chosen for an award.
There were almost 32,000 people on the Rowley Mile over the first weekend in May for the opening Classic races of the 2014 Flat racing season which also included free children’s activities on both days.
An exhibition celebrating the life of the late Newmarket racehorse trainer Sir Henry Cecil also pulled in the crowds, with 4,000 in attendance.
And a new Après Racing party proved so popular that it has been repeated by the racecourse over the course of the season.
The success by the racecourse, which is part of The Jockey Club, the largest commercial group in horse racing, led to the accolade in the new marketing category of the third annual Bury Free Press Business Awards.
Amy Starkey, East Region Director of Jockey Club Racecourses, was at the ceremony to receive the award from TV presenter Penny Smith.
She said: “We are thrilled to receive this award. It is very much one for the entire team at Newmarket Racecourses whose efforts resulted in such a wonderful QIPCO Guineas Festival.”