Sir Tom ‘most profitable’ night for racecourse
THE visit of Welsh crooner Tom Jones to Newmarket’s July racecourse in August was the course’s most profitable ‘racing plus music’ night in its 25 years of hosting them.
The news was revealed by the course owner, The Jockey Club, which also announced that it had seen a record total attendance to its programme of racing plus music events in 2011 across its courses nationwide.
The fixtures, which saw competitive racing followed by performances from a music act such as Sir Tom Jones, Scissor Sisters and Blondie, welcomed 302,032 people in 2011. This compares with 297,750 attendees in 2010.
Paul Fisher, group managing director of Jockey Club Racecourses, said: “Our 2011 music programme has generated a seven-figure return on our investment, which we are directing straight into our sport, in line with The Jockey Club’s mission to act for the good of British horseracing.
“Despite a very tough marketplace for music festivals and events, this was our third most profitable year ever from racing plus music fixtures.”
Sir Tom Jones, who joined other top acts to celebrate Newmarket Nights’ 25th anniversary, attracted a crowd of 21,980 – the course’s most profitable music night ever.
At one of The Jockey Club’s smaller courses, Carlisle Racecourse saw its second and third highest-ever attendances from racing followed by performances by X Factor star Alexandra Burke (10,572 people) and Texas (9,188).
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